Ashoka School of Business

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Agri-Business Management

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About the Program

The PGDM in Agribusiness Management is a two-year program designed to develop professionals who can manage and lead in the evolving agricultural and allied sectors. The program blends management principles with agrarian sciences, equipping students with the necessary skills to address industry challenges and drive sustainable growth.

Vision

To empower students with the knowledge, skills, and entrepreneurial mindset required to revolutionize agribusiness, fostering innovation and sustainability in agriculture for a better future.

Mission

1. To inspire and support students in developing innovative solutions for challenges in agriculture and agribusiness.
2. To create a platform where students can learn, explore, and launch agribusiness startups by providing mentorship, resources, and connections to industry leaders.
3. To connect students with agribusiness professionals, researchers, and entrepreneurs to build a strong network for learning and opportunities.

Program Highlights

Industry-Focused Curriculum

Covers agribusiness operations, rural marketing, supply chain management, and policy analysis

Global Immersion Program

International exposure through industry visits, corporate interactions, and market analysis in countries like Dubai/Singapore/Malaysia/ Europe

Practical Learning

Hands-on experience through case studies, live projects, internships, and the Agribusiness Club

Expert Faculty

Learn from industry professionals and experienced academicians

Placement & Industry Exposure

Collaborations with top agribusiness firms and government agencies

Entrepreneurial Focus

Encourages innovation and business development in agriculture

Eligibility Criteria

* A bachelor’s degree in any discipline with 60% from any UGC-recognized university or Institution. * Valid CAT/MAT/ATMA/XAT/CMAT/GMAT/ICET or ASB test scores. * Personal interview and/or group discussion for final selection.

Course Structure

The program is spread across four semesters covering the following core areas: 📝 Agricultural Economics & Policies 📝 Rural & Agri-Marketing 📝 Supply Chain & Logistics Management 📝 Agri-Finance & Risk Management 📝 Food Processing & Retail Management 📝 Sustainability & Agri-Technology

Career Opportunities

Graduates can explore diverse career paths in agribusiness firms, food processing companies, financial institutions, NGOs, and government organizations. Job Roles Include: ✨ Agribusiness Manager ✨ Sales Officer/ Sales Manager ✨ Supply Chain Analyst ✨ Agriculture Field Officer ✨ Agri-Entrepreneur

Objectives

1. To Facilitate collaboration between students and key stakeholders, including agribusiness companies, NGOs, farmers, and policymakers. 2. To organize workshops, seminars, and field visits to bridge the gap between traditional agricultural practices and modern agribusiness strategies. 3. Conduct regular field visits to farms, agribusiness firms, and research institutions to provide practical exposure. 4. Partner with rural development organizations to address grassroots-level challenges in agriculture.

Outcomes

» The club will serve as a central platform for discussions, innovations, and knowledge sharing, benefiting the members and the larger student and farming community. » Participation in club activities and leadership roles will cultivate strong leadership, teamwork, and project management skills among students. » Active student participation in projects to solve grassroots-level challenges will directly benefit farmers by improving productivity, market access, and income stability. » Development of entrepreneurial skills such as problem-solving, financial planning, and strategic thinking. » Students will gain hands-on experience and practical insights into agribusiness operations, and modern agricultural practices. » Students will establish meaningful relationships with agribusiness professionals, researchers, NGOs, and farmers opening doors for internships, mentorships, and job placements.

Activities

1. Field Visits and Farm Tours 2. Panel Discussions and Roundtable 3. Mentorship Programs 4. Industrial visits 5. Expert talks on recent trends 6. Farmer Interactions 7. Monthly Newsletter Magazine 8. Swachh Ashoka 9. Vermicompost Production

Club structure

KRISHI SANKALP
The Agribusiness Club

Chairperson

Academic Council Members

President

Vice President

Secretary

Treasurer

Event Coordinator

Marketing

Committee
Members

Excuetive
Members

Reach out for more details

Chairperson – Agribusiness Club

Phone

7207939934

Email Id

admissions@theasb.in

Address

Ashoka School of Business, Hyderabad

CURRICULUM

TRIMESTER I

S.No Subject
1Business Communication & Cognitive skills 1
2Organizational behavior 1
3Micro Economics
4Financial Accounting
5Marketing Management
6Quantitative Techniques 1 (BS)

TRIMESTER II

S.No Subject
1Computer Applications for Business
2Introduction to R/Python Programming
3Operations Management
4Quantitative Techniques 2 (OR)
5Business Communication and Cognitive Skills 2
6Macroeconomics

TRIMESTER III

S.No Subject
1Business Research Methods (using R)
2Corporate Finance
3Organizational Behaviour 2
4Marketing research
5Managerial Accounting
6Sales and Distribution

TRIMESTER IV

S.No Category Subject
1Core Business Model Innovation
2Core International Business & Globalization
3Core Services Marketing
4Elective Neuro-Marketing and Consumer Behaviour
5Elective Value Proposition design
6Elective Integrated Marketing Communication
7Elective Negotiations & Conflict Management
8Elective Decision Modeling Analysis with Spread sheets
9Elective SAS for Data Analytics
10Elective Business Intelligence and Analytics

*Choose 3 electives out of 7
TRIMESTER V

S.No Category Subject
1CoreDigital Marketing and Social Media Strategy
2CoreStrategic Marketing
3CoreBrand Management
4CoreMarketing Analysis & Decision Making with SPSS
5Elective Innovation Analytics with SAS
6Elective Customer Analytics with SAS
7Elective Conquering Complexity in Business
8Elective Blue Ocean Strategy
9Elective Business Forecasting

*Choose 3 electives out of 6
TRIMESTER VI

S.No Category Subject
1Elective Design Thinking & Innovation
2Elective Advanced Business Analytics
3Elective Strategy for Business Analytics
4Elective Marketing Optimization
5Elective Customer Relationship Management
6Elective Predictive Marketing
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