Agri-Business Management
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About the Program
The PGDM in Agribusiness Management is a two-year program designed to develop professionals who can manage and lead in the evolving agricultural and allied sectors. The program blends management principles with agrarian sciences, equipping students with the necessary skills to address industry challenges and drive sustainable growth.
Program Highlights
CURRICULUM
TRIMESTER I
| S.No | Subject |
|---|---|
| 1 | Business Communication & Cognitive skills 1 |
| 2 | Organizational behavior 1 |
| 3 | Micro Economics |
| 4 | Financial Accounting |
| 5 | Marketing Management |
| 6 | Quantitative Techniques 1 (BS) |
TRIMESTER II
| S.No | Subject |
|---|---|
| 1 | Computer Applications for Business |
| 2 | Introduction to R/Python Programming |
| 3 | Operations Management |
| 4 | Quantitative Techniques 2 (OR) |
| 5 | Business Communication and Cognitive Skills 2 |
| 6 | Macroeconomics |
TRIMESTER III
| S.No | Subject |
|---|---|
| 1 | Business Research Methods (using R) |
| 2 | Corporate Finance |
| 3 | Organizational Behaviour 2 |
| 4 | Marketing research |
| 5 | Managerial Accounting |
| 6 | Sales and Distribution |
TRIMESTER IV
| S.No | Category | Subject |
|---|---|---|
| 1 | Core | Business Model Innovation |
| 2 | Core | International Business & Globalization |
| 3 | Core | Services Marketing |
| 4 | Elective | Neuro-Marketing and Consumer Behaviour |
| 5 | Elective | Value Proposition design |
| 6 | Elective | Integrated Marketing Communication |
| 7 | Elective | Negotiations & Conflict Management |
| 8 | Elective | Decision Modeling Analysis with Spread sheets |
| 9 | Elective | SAS for Data Analytics |
| 10 | Elective | Business Intelligence and Analytics |
*Choose 3 electives out of 7
TRIMESTER V
| S.No | Category | Subject |
|---|---|---|
| 1 | Core | Digital Marketing and Social Media Strategy |
| 2 | Core | Strategic Marketing |
| 3 | Core | Brand Management |
| 4 | Core | Marketing Analysis & Decision Making with SPSS |
| 5 | Elective | Innovation Analytics with SAS |
| 6 | Elective | Customer Analytics with SAS |
| 7 | Elective | Conquering Complexity in Business |
| 8 | Elective | Blue Ocean Strategy |
| 9 | Elective | Business Forecasting |
*Choose 3 electives out of 6
TRIMESTER VI
| S.No | Category | Subject |
|---|---|---|
| 1 | Elective | Design Thinking & Innovation |
| 2 | Elective | Advanced Business Analytics |
| 3 | Elective | Strategy for Business Analytics |
| 4 | Elective | Marketing Optimization |
| 5 | Elective | Customer Relationship Management |
| 6 | Elective | Predictive Marketing |
