PGDM – Marketing and Business Analytics
our Programs
Marketing and Business Analytics
In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.
CURRICULUM
TRIMESTER I
| S.No | Subject |
|---|---|
| 1 | Business Communication & Cognitive skills 1 |
| 2 | Organizational behavior 1 |
| 3 | Micro Economics |
| 4 | Financial Accounting |
| 5 | Marketing Management |
| 6 | Quantitative Techniques 1 (BS) |
TRIMESTER II
| S.No | Subject |
|---|---|
| 1 | Computer Applications for Business |
| 2 | Introduction to R/Python Programming |
| 3 | Operations Management |
| 4 | Quantitative Techniques 2 (OR) |
| 5 | Business Communication and Cognitive Skills 2 |
| 6 | Macroeconomics |
TRIMESTER III
| S.No | Subject |
|---|---|
| 1 | Business Research Methods (using R) |
| 2 | Corporate Finance |
| 3 | Organizational Behaviour 2 |
| 4 | Marketing research |
| 5 | Managerial Accounting |
| 6 | Sales and Distribution |
TRIMESTER IV
| S.No | Category | Subject |
|---|---|---|
| 1 | Core | Business Model Innovation |
| 2 | Core | International Business & Globalization |
| 3 | Core | Services Marketing |
| 4 | Elective | Neuro-Marketing and Consumer Behaviour |
| 5 | Elective | Value Proposition design |
| 6 | Elective | Integrated Marketing Communication |
| 7 | Elective | Negotiations & Conflict Management |
| 8 | Elective | Decision Modeling Analysis with Spread sheets |
| 9 | Elective | SAS for Data Analytics |
| 10 | Elective | Business Intelligence and Analytics |
*Choose 3 electives out of 7
TRIMESTER V
| S.No | Category | Subject |
|---|---|---|
| 1 | Core | Digital Marketing and Social Media Strategy |
| 2 | Core | Strategic Marketing |
| 3 | Core | Brand Management |
| 4 | Core | Marketing Analysis & Decision Making with SPSS |
| 5 | Elective | Innovation Analytics with SAS |
| 6 | Elective | Customer Analytics with SAS |
| 7 | Elective | Conquering Complexity in Business |
| 8 | Elective | Blue Ocean Strategy |
| 9 | Elective | Business Forecasting |
*Choose 3 electives out of 6
TRIMESTER VI
| S.No | Category | Subject |
|---|---|---|
| 1 | Elective | Design Thinking & Innovation |
| 2 | Elective | Advanced Business Analytics |
| 3 | Elective | Strategy for Business Analytics |
| 4 | Elective | Marketing Optimization |
| 5 | Elective | Customer Relationship Management |
| 6 | Elective | Predictive Marketing |
